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Sofia Vergara, Chris Appleton Reclaim Identity in Schwarzkopf’s ‘Chapters of Change’ Campaign

The campaign celebrates the transformative power of hair color as a reflection of life's defining moments.

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By: Lianna Albrizio

Associate Editor

Sofia Vergara and Chris Appleton are reclaiming their identity in Schwarzkopf’s new “Chapters of Change” campaign. The campaign celebrates the transformative power of hair color as a reflection of life’s defining moments—empowering individuals to embrace self-expression, reclaim their identity and confidently own their personal hair stories. The campaign comes as Schwarzkopf continues to expand its footprint in the US, growing mass awareness and emotional resonance, officials said. ...

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